Hold up the mirror. Sell people their ideal self. Appeal to their better selves. Not who they was in the past. Or, who they are now. Sell them their future-self. Motivate them. Push them to greatness. They’re standing over the edge of this mediocre building. You can pull them back by discouraging them and appealing to the basest of their character. Or, you can push them so they can fly to an elevated status. *epic pause* Push ’em!